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Contact me:

Tel: 954-593-1403

Email: s_erich@bellsouth.net

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Logo Designs

From concept to completion

Logo design can be a challenging exercise in compromise. After an initial concept meeting with the client, what you see in your head is often quite different than the client's vision. What is more, the client might not know what he wants or can't explain what he's looking for because he's not a visual person.

But this is exactly the type of challenge we designers relish. We are creative problem solvers, combining language and images in a compelling way to produce an action.

In the case of logo design, the action can be a positive emotional response such as brand loyalty and product satisfaction, or evocative of a favorite pastime or passion.

When yours and the client's vision eventually do align, and the agreed-upon idea is honed and refined into the final version, the results are immensely satisfying to everyone involved.


Here are a few of my favorites I've done.