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Email: s_erich@bellsouth.net

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Dometic Superyacht Catalog

Title design

Page layout

Product photography

Illustrations

The task: Create a products catalog that positions Dometic as a single-source provider of air conditioning, ventilation, sanitation, refrigeration, and reverse-osmosis systems to large luxury yachts while solidifying its global sales and service network.

With the exception of spec sheets organized into a book, Dometic Marine did not have a comprehensive product catalog prior to this project. As a graphic designer, it was an opportunity to create something colorful and cohesive for the Marine business.

To begin, I established a template with grid for the main product pages, intro, and case studies. For the front cover, I followed the established style used in Dometic's EMEA region, but I created a chromed, scripty title designed to stand out at trade shows. I created a small set of icons as shorthand for technical attributes. Several of my illustrations are featured in this piece.

This was a popular tool for Marine OEM sales. First printed in 2008, it was updated annually until 2015.

Tools: Adobe Photoshop, Illustrator and InDesign