2016 RVIA Trade Show
The task: Develop booth graphics for the official launch event of the new Dometic brand at the RVIA's 2016 National RV Trade Show in Louisville, KY. Also develop sponsorship package graphics and ads.
New rebranding guidelines for trade shows were not complete when work began on this project. I worked closely with my superiors and the exhibit builder to develop and create the look that would define Dometic's new lifestyle-oriented consumer focus for major events.
The results were exposed to 7,300 industry professionals and customers who attended the event – including Dometic's CEO and CMO from Sweden.
Tools: Adobe Photoshop, Illustrator and InDesign