Dometic Marine Aftermarket Landing Pages
Landing page template design
Salesfusion HTML editors
The task: To create landing pages to support the marine aftermarket's monthly direct mail campaign to the dealer network.
The landing pages were created within Salesfusion since it offered better analytics tools than Dometic's Episerver CMS solution. The landing page template in Salesfusion was designed to emulate more or less the existing template in Episerver. However, the template had to be built initially from scratch using Salesfusion's editors and HTML coding by hand.
The landing pages were designed to give the dealers additional information about products with links to support documents and videos, and the link to Dometic's fulfillment site so they could order collateral for their sales efforts.
Tools: Adobe Photoshop, Brightcove Video Cloud, and HTML5